Research · Playbooks · Strategy

Where moxie meets
machine intelligence.

Whatever you're facing — a big move, a competitive pursuit, a spend that has no story — Moxiq turns the question into a plan and the plan into something you can actually run from.

Any Industry.
Any challenge.
Days Not weeks, from
brief to playbook
0 Decks delivered
without a path to act
You're about to make a move.
You need the intelligence
and the plan to act on it.

Conference. Campaign. New market. Major activation. Moxiq runs the research and builds the operational playbook — so you arrive ready to execute, not improvise.

Research to Playbook Strategy Development
Start here →
You're pursuing something competitive.
You need to know what
you're walking into.

RFP. Bid. New territory. Moxiq surfaces the budget, maps the competition, identifies the gaps — and delivers a clear recommendation before you write a single word of your proposal.

Deep Dive Research BD Pipeline
Start here →
Your spend has no story.
You need to find what's
broken and fix it.

Marketing investment with no measurable return. Manual processes eating hours you don't have. Moxiq finds the failures, maps the opportunities, and builds you the systems to close the gap.

AI Workflow Audit Strategy Development
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Work & Results

Real outcomes.
No fluff.

Want to see what an actual deliverable looks like? View a live playbook →

Research to Playbook

6 invisible failures found before a single dollar was spent

A fine dining restaurant had months of marketing spend and no measurable return. Before any proposal, Moxiq ran a full-spectrum research audit — uncovering six distinct infrastructure failures suppressing visibility and revenue that the prior agency had never identified.

6+ Failures found
before any spend
90 Day roadmap
delivered
BD Pipeline & Proposal Systems

From spreadsheet chaos to a live pipeline CRM

A government contractor with no visibility into pursuits, contacts, or expirations. Built a custom CRM with scoring, tracking, and alerts — plus an AI-powered proposal evaluation framework.

100% Pipeline
visibility
0 Missed
expirations
The Moxiq Difference

The research is done
for you. The plan is built
around you.

Most consultants hand you homework before they've done any of their own. Moxiq works differently — I run the research, do the discovery, and build the deliverable. Your job is to show up and talk about the problem. My job is everything that comes next.

The work isn't industry-specific — it's problem-specific. If you're making a big move, pursuing something competitive, or trying to understand why your spend isn't working, the methodology applies. Industry is context. The thinking is transferable.

Research done for you — not homework assigned to you
Prompt libraries handed over ready to use
Quick wins before final delivery — always
Discovery done for you, not dumped on you
Industry fluency in gov contracting & hospitality
Project-based — scoped to your actual problem
What We Do

Six services.
Zero filler.

Every service Moxiq offers is proven, deliverable, and directly connected to hours saved or revenue clarity gained. Nothing padded. Nothing hypothetical.

01
Core Strength

Research to Playbook

Most consultants hand over a report. You get a playbook — a tabbed, annotated, operational document your team can open on Monday and run from. Phase one is deep AI-augmented research: competitive landscapes, market intelligence, stakeholder analysis. Phase two turns those findings into a structured playbook with content calendars, decision frameworks, checklists, PR timelines, role assignments, and annotated strategy. It's not a briefing. It's the brief and the plan.

Scoped research brief developed collaboratively — no surprises at delivery
Phase 1: Multi-source AI-augmented research with competitive and market intelligence
Phase 2: Full operational playbook — tabbed, annotated, role-assigned, ready to execute
Strategic decision frameworks built into the document, not appended
Content calendars, checklists, timelines, and PR windows mapped end-to-end
Delivered as a navigable document — not a slide deck, not a PDF report
Starting at
$1,500
Two-phase delivery
Operational on day one
02

Strategy Development

Most strategy work produces a beautiful deck that sits in a drawer. Moxiq's strategy engagements are built backwards from execution — starting with your real constraints, your actual team, and the tools you already have. The output is a plan someone can act on Monday morning, not a vision statement for a retreat.

Current-state assessment: where you are and what's blocking movement
Competitive positioning and market landscape analysis
AI-informed strategic options with tradeoffs mapped
Prioritized implementation roadmap with resource requirements
Decision framework for ongoing strategic choices
Executive summary for internal alignment and stakeholder buy-in
Starting at
$1,200
Project-based
Execution-ready output
03

AI Workflow Audit

In two structured weeks, we map every manual task your team is doing, score each one for AI suitability, and redesign the worst offenders. You leave with a working prompt library and a 90-day roadmap — not a recommendation, but the actual implementation path.

Process waste report with hours and annualized cost
AI opportunity map prioritized by impact
Redesigned workflow documentation (before/after)
Prompt library — tested, ready to copy and use
90-day phased roadmap — quick wins first
Team training framework — who learns what and when
Starting at
$1,500
2-week engagement
Discovery done for you
04

BD Pipeline Analysis & Build

Government contractors typically manage pursuits across disconnected spreadsheets, email threads, and memory. We build a centralized pipeline CRM with stage tracking, contact directories, opportunity scoring, and contract expiration alerts — so nothing falls through the cracks.

DMO contact directories and contract expiration tracking
Competitive intelligence mapping by pursuit
Pipeline stage visualization from identification to award
Custom pipeline CRM designed for your team's workflow
Before/after visibility: scattered → centralized, real-time
Starting at
$1,000
Project-based
Retainer available
05

AI Proposal Scoring System

Every RFP pursuit is a resource bet. Most teams make go/no-go decisions on instinct. We build a multi-criteria AI scoring framework that evaluates compliance fit, competitive position, strategic alignment, and resource requirements — turning gut decisions into auditable, trainable process.

Go/no-go evaluation framework for RFP pursuit decisions
Scoring across compliance, competitive position, strategic fit, resources
Repeatable scorecard — consultable, auditable, trainable
Team training on consistent use
Integration with existing pipeline or CRM
Starting at
$750
Often bundled with
Pipeline Analysis
06

Proposal Tracker & Management System

A production-ready proposal tracking database — already built and proven. Supabase-connected with file upload, edit tracking, deadline management, compliance checklists, and real-time team visibility. This is a system your whole team actually uses, because it was designed around how bid teams actually work.

Supabase-connected proposal tracking database
File upload and edit tracking per pursuit
Deadline management and compliance checklists
Real-time team visibility across all active pursuits
Single source of truth — no more version chaos
Starting at
$1,000
Setup + onboarding
included
How It Works

The Moxiq Audit Methodology

Two weeks. Six deliverables. Quick wins before the final call.

01
Week 1 — Discovery

Intake interview to map the landscape. Task logging over 48 hours. Time quantification: hours per week, annualized. This is the moment clients feel it — 8 hrs/week = 400 hrs/year staring them in the face.

02
Week 2 — Analysis & Build

Score every task for AI suitability (repetitiveness, rule-based, volume). Design the new workflows. Build and test the actual prompts. Three quick wins implemented before the final delivery call.

03
Delivery — Live Presentation

Six deliverables presented on a live call. Waste numbers first — that's the moment they lean forward. Then the opportunity map. Then we hand them the roadmap and the prompt library, ready to run.

Case Studies

Work done.
Results measured.

Every engagement is anonymized to protect client confidentiality — but the problems, the process, and the numbers are real.

AI Workflow Audit

Recovering 400 Hours a Year from Manual Process

A professional services firm was drowning in repetitive manual tasks — status reports, intake forms, copy-paste research — with no visibility into the total time cost. Nobody had ever counted it. That was the first move.

400+ Hours recovered
per year
6 Deliverables
at close
48h Quick wins before
final presentation
Read Case Study
AI Proposal Scoring

A Go/No-Go Framework That Filters Out Bad Bids

A government contracting team was pursuing every RFP that landed in their inbox — burning resources on low-probability bids, making gut-feel decisions with no documentation and no trail. One bad quarter made the cost impossible to ignore.

100% Decisions
documented
4 Scoring criteria
per bid
Pursuit quality
immediately
Read Case Study
Proposal Tracker System

One Source of Truth for Every Active Pursuit

A government contractor managing multiple simultaneous RFP pursuits manually — deadlines tracked in email, files scattered across drives, team members working from different versions. The administrative chaos was creating real deadline risk.

1 Source of truth
for all pursuits
0 Missed deadlines
post-implementation
Admin overhead
significantly
Read Case Study
Strategy Development

From Amenity List to Emotional Identity — A DMO Finds Its Story

A Florida coastal DMO had strong product — pristine waterways, working fishing culture, genuine farm-to-table heritage — but no framework to communicate any of it as a feeling. Their marketing promoted what to do. Travelers were choosing destinations based on how a place would make them feel. And they had a national summit slot coming up fast.

1 Unified narrative replacing
fragmented messaging
4Qs Scripted panel with
moderator frameworks
eTourism Summit-ready
in one sprint
Read Case Study
Research to Playbook

From Attending an Event to Owning the Narrative

A destination marketing agency CEO was attending the NFL Draft — one of the biggest travel and tourism moments of the year. No content plan. No PR strategy. No shot list. Moxiq built the full operational playbook in a single sprint: research, positioning, five scripted posts, six media targets, and every decision made before he left home.

5 Posts scripted
Hook to Close
6 Media targets
with pitch angles
0 Decisions left for
the client on-site
Read Case Study
Research to Playbook

Three Days at a National Conference. A Complete System to Show for It.

A destination marketing agency arrived at eTourism Summit with three powerful assets — a stage slot, live on-site video interviews, and a proprietary data platform to surface. No playbook connecting them. Moxiq built the full conference system: 9 posts scripted, recording run-of-show, pre-event checklist, and a conference ROI strategy that turned three days into a six-week content and business development engine.

9Posts scripted
pre/during/post
6Playbook tabs
operational day one
3Assets connected
into one story
Read Case Study
Deep Dive Research

Before Writing a Single Proposal Word — Know Everything.

A destination marketing agency was pursuing a competitive government RFP with 27 days to deadline and an entrenched local incumbent with website control and institutional knowledge. Moxiq built a 9-section pursuit intelligence report — surfacing the budget from public records, mapping five incumbent vulnerabilities, and delivering a clear recommendation with a partnership strategy the incumbent couldn't match.

$175KBudget surfaced
from public records
5Incumbent gaps
mapped with counters
PURSUEClear recommendation
delivered
Read Case Study
Ready to See Results Like These?

Start with Research to Playbook.

The fastest way to understand what's working, what's broken, and what to do next — delivered as an operational document your team can execute from on day one.

About Moxiq

Built by someone
who works in
the room.

Not a generalist. Not a tech tourist. A practitioner with real fluency in the industries we consult for — and a different way of running discovery.

The Founder

Jodie Basher —
Founder, Moxiq

Moxiq exists because most AI consulting is built backwards. Consultants arrive with a framework, run workshops, and leave you with a slide deck. They call it a deliverable. It isn't.

I built Moxiq around a different belief: that the most valuable thing a consultant can do is take the work off your plate, not add to it. That means doing the discovery myself — through brain-dump calls, voice memos, and calendar audits — so you don't have to become your own analyst to get results.

My background spans AI implementation consulting, destination and hospitality PR, and government contracting intelligence. That's not an accident — it's a positioning advantage. When I audit your workflows or analyze your pipeline, I already know how your industry operates. The context is built in, not borrowed.

🎯
Discovery done for you Standard audits make clients log their own tasks. I run the discovery myself — brain-dump calls, calendar audits, voice memos. Same rigor. Zero burden.
Quick wins before final delivery Three tasks fixed in 48 hours before the final presentation. When clients see time saved before the deck is done — that's when they refer someone new.
🔧
Tools handed over, ready to use Every engagement closes with working prompts, live systems, and a roadmap you can act on Monday morning. No implementation gap.
🏛️
Industry fluency, not just AI fluency Government contracting. Hospitality and destination marketing. Professional services. I consult in the industries I know from the inside.
Core Capabilities
  • Process streamlining & AI workflow redesign
  • Idea-to-execution with AI tools
  • Proposal scorecard & evaluation framework development
  • Government contractor BD pipeline systems
  • Destination & hospitality PR strategy
  • Prompt library engineering & team training
Who We Work With
  • Small government contractors
  • Marketing & PR agencies
  • Professional services firms
  • Destination marketing organizations (DMOs)
  • Executive teams drowning in manual process

Ready to see what an audit uncovers?

The first call is a discovery conversation — no homework for you, no deck from me. Just an honest look at where your time is going.

Let's Talk

Start with one
conversation.

No homework. No slide decks up front. Just an honest look at where your time is going and what AI could do about it.

The right next move
is the first call.

The AI Workflow Audit starts with a 60–90 minute discovery conversation — which I run as a structured intake, so you don't have to prep anything. Just show up and talk about your business.

Drop us a line [email protected]
What to expect on the first call
Walk me through a typical Monday — what's first and why?
What tasks do you dread most — the ones that feel endless?
Where do things fall through the cracks?
What would you do with five extra hours a week?
We'll scope the right service and agree on next steps.
Send a Message

Location

Remote-first.
Available nationwide.

Response Time

Within 24 hours
on business days.

Availability

Now accepting
new clients.

Typical Timeline

2–3 week turnaround
on most engagements.